AMAZING..!!!!!!
When we talk about Easy Group, we actually cannot talk about a Company if about a concept, a concept based in the price but that it is much more than this.
Again a "more or less" made my self man that opened his first Company when he was 28 years old and Actually has a personal Capital of about 650& Millions, but what I understand from this Company is that the goal, more...or at the same time is to find products to make the life easier to the people and....saving money for a product that before costed much more.
Easy Group is who got the people flying...EASY but if it is true that they are well known because of this, there are many other concepts all of them based in the same values.
Something I discovered from this, is how clear they have their Mission and their vision, the first is to extend the leading value and for the second one as they said "cover the world in orange"
they have almost 20 different concepts from bus, to hotels, pizzas, internetcafe...all of them daily services, even the flights are in this moments something necessary and all of them with a lower cost than the rest of the previous companies en the same market.
the EASYJET concept for example has various points very clear and easy... to understand
- Using of Internet to reduce the Distribution expenses
- Optimization of the Inmobilized, the planes flyes more than the others.
- No paper using in reservations
- No free meals
- Optim Aerports utilization, they stay less time on eatrh, and they pay less, also they renegociated the fees in the airports
- No papers management, all their management is informatizied as Reza says .
The Company concept is an European Company they know that they are very strong here and their resources are oriented to this.
They gowth from 30.000 to 32.953.000 in only 11 years from 1995 to 2006
82 new destinies between 2006 and 2007.
Something also very interesting is two things that shows how modern this company is, first, even if the Company is a great succes, they ask everybody what they can add to the Company, if you have a concept that you think matches avec the EASY spirit, they listen to you, is Mr. Stelious who signs, and if this signature is for everybody...it is his signature, it means a man (not a company) who wants to hear from you if you have something to add.
The second one is how strong they protect their name and their Management, you can find all sentences won because of causes against somebody who wanted to use them or their name.
I think it is the EASY moment, not only because of the Comapany if because they showed that you can do everything saving money if you are a client and winning money if you are the owner of a company.
Let's become ORANGE.
mercredi 21 mars 2007
jeudi 8 mars 2007
FREENIUM
In this moment. we already know how to surf in Internet and how to find the information we need and in the moment we need it, we cannot imagine 5even if it is much more funny) to go to a bibliotheque to look for things that finally we do not find or we find something that is giving us not all the information.
So now we go a step forward, after we can easily find the information, we need to use the net fot other things like pretection, telephone, or other things.
Clever people gave us the solution but for sure this is not to loss money, of course all companies are created to make money...so, do not ask you...how is it possible that they work.
There areseveral ways, the first one and may be the most clear is advertising but not the only one.
Normally, all of this webs gives you a service for free, but what they are looking for is to create a dependence to you, for example, skype, they give you for free the comunication with other skype user, but if you need to call somebody...even if it is much cheaper, you have to pay, this is the same with photos, internet security and others.
2.0 is a succesful path in the net much more succesful because gives you the oportunity to arrive to some places just because similarity to the subjet you are looking for or studying, may be in this case is still not so used or optimized
as revenue sources we can talk about
Telephone calls from SKYPE
Flickr, yuo are free at the begining but then you have to pay
Newsgator the news are free but you pay for the extras
2 Market segments are not dead they will always be a part of the ways you can get your information, but what is absolutely true is that now they are replaced by others like Freenium, quickers and also more useful.
The best placed products and services are that not directly related to a commercial relation, that ones that you can "just buy"
3 Freenium can be used with all other Biz models like 2.0 or others, all what can take you to get what you need as quick as possible and as cheap as possible, the why is because just from a computer you can get everything if you know where to go, so what is better than give to the customers the answer even before they ask......
So now we go a step forward, after we can easily find the information, we need to use the net fot other things like pretection, telephone, or other things.
Clever people gave us the solution but for sure this is not to loss money, of course all companies are created to make money...so, do not ask you...how is it possible that they work.
There areseveral ways, the first one and may be the most clear is advertising but not the only one.
Normally, all of this webs gives you a service for free, but what they are looking for is to create a dependence to you, for example, skype, they give you for free the comunication with other skype user, but if you need to call somebody...even if it is much cheaper, you have to pay, this is the same with photos, internet security and others.
2.0 is a succesful path in the net much more succesful because gives you the oportunity to arrive to some places just because similarity to the subjet you are looking for or studying, may be in this case is still not so used or optimized
as revenue sources we can talk about
Telephone calls from SKYPE
Flickr, yuo are free at the begining but then you have to pay
Newsgator the news are free but you pay for the extras
2 Market segments are not dead they will always be a part of the ways you can get your information, but what is absolutely true is that now they are replaced by others like Freenium, quickers and also more useful.
The best placed products and services are that not directly related to a commercial relation, that ones that you can "just buy"
3 Freenium can be used with all other Biz models like 2.0 or others, all what can take you to get what you need as quick as possible and as cheap as possible, the why is because just from a computer you can get everything if you know where to go, so what is better than give to the customers the answer even before they ask......
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